Web design - the key components

Many companies can be confused about the term Web Design because it seems to mean different things to different suppliers.  Businesses gain from being clear what type of service they need to improve their competitive edge, and what they are being offered. We look here at the key functions involved in web design.

Graphic Design

Good graphic design will give you the wow factor for the first 5 seconds before a browser decides to stay or surf elsewhere. A designer will integrate all the visual aspects of the page for the impact you wish to create with your clients.

Web development

Web developers focus on the fact that your website needs to function well, and be easy to use. Web developers give your company access to ecommerce, to database-driven sites, to intranets, and forums.  They understand computer coding and are IT literate.

Search Engine Marketing

Search engine marketing involves getting your site on to the first page of Google by improving natural (organic) searches and on-line advertising.  Organic searches appear on the left side of the search page, and Pay Per Click – on line advertising – appears on the right side.

Copy-writing

Search engines only read words – not images.  Words as web pages, articles, blogs, press releases are the fastest route to a strong internet presence.  Words address the needs and desires of your clients and paint a powerful and compelling picture in your customer’s mind.

All of these elements are needed to create a well-designed website.  Many companies will have a core strength which should match the aims you have for your internet presence.   Take the time to work with the right supplier before you make an important decision.