Database-driven websites for recruitment agencies

Recruitment agencies are increasingly improving their service to both employers and those looking for employment by using database-driven websites.

Database developments means that smaller agencies can now compete with market leaders for the quality of their service.  In the last five years database technology and the skill of specialist database developers has increased dramatically.  Functionality that would only have been possible for organisations with deep pockets is now available more easily and for a fraction of the cost.

Smaller recruitment agencies can deliver search results based on any number of parameters which meets the needs of their target market.  This means that they can offer a personalised service both on the page and also with updates and alerts. An inbox filled with information which may not be spam but is not relevant is damaging to the reputation of the recruitment agency. Once lost, that reputation is difficult to recover.

All recruitment agencies aim to deliver a personalised service. That starts with an online search or form.   A mum with school age children who wants work within 5 miles of her home is not interested in jobs 30 miles away. If she gets the wrong information she will think the agency is incompetent. On the other hand a design engineer working on Airbus in Germany may indicate interest in any relevant contract.  He (or she) will be annoyed to receive information not relevant to expertise in, say, Catia v5 and will expect to be updated about any appropriate contracts worldwide. The fields in the database allow the right information to be delivered to the right audience at the right time.

The preferences of your customers will shape the information you deliver. Your organisation can create a virtuous cycle of feedback supported by easily updated and evolving database technology.  The other advantage of intelligent database technology is that the data can be managed more efficiently than by human memory alone.  So the people in the organisation can focus on what people do best, and the agency can scale up and deliver a more effective and personalised service.

At Blue Software we are experts in database driven web development, and can help your organisation develop your reputation in your market.